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Purina is now Westminster’s official Pet Food sponsor,and this just about puts the nail in the coffin for me… I never liked watching dog shows to much anyway, because it just looked to much like a bunch of snobs, primping their near perfect dogs and pimping them to the judges who are looking for the perfect breed… get real this isn’t what a real pet is all about.

They like to say they are protecting the bloodline of the purebreds, but yet they continue to come up with new breeds by mixing different purebreds and then calling this new breed a purebred… come on what about my Black lab/Dane mix?

Talk about class warfare, the Westminster people are the snobs of the snobs. This year they would not run the Pedigree ads, because they included the ads about shelter dogs.

“Show me an ad with a dog with a smile; don’t try to shame me,” David Frei, Westminster spokesman, said to the Associated Press. “We told them [Pedigree] that and they ignored us.”

I don’t see any of these pimped dogs at the dog show with smiles on their face. it’s all business for them… it’s all about winning prizes and moving up in the stud fee rankings, for the breeders.

You know normally, I would just let them have their fun pretending that they are all that, and knowing my dogs are just as good as anyone of theirs and better than some… but they had to go and step into my world, and select a pet food sponsor that shovels crap for dog food.

Here is the press release posted on the Westminster Kennel Club website where they salivate allover each other like my dogs watching me eat a steak.

“We are happy to welcome Purina to the Westminster family,” said Westminster President Peter R. Van Brunt. “This new and exciting partnership will further enhance our position as America’s Dog Show and strengthen our ties with the purebred dog community.”

“Purina is proud to be the official pet food sponsor of the Westminster Kennel Club Dog Show,” said Steven L. Crimmins, Chief Marketing Officer for Nestlé Purina PetCare, North America. “Westminster is the ultimate destination for top dogs and their aspiring owners and handlers, and Purina is excited to be part of this prestigious event and to be the Westminster Kennel Club’s partner.”

“This new and exciting partnership will further enhance our position as America’s Dog Show and strengthen our ties with the purebred dog community.”… What the hell does that mean?

So why am I so riled up about this? First let me give you another quote in that press release form Purina…

The opportunity to sponsor this show fits perfectly with Purina’s long-standing commitment to the dog fancy. Many Westminster champions – including the last five Best in Show winners – have been fed Purina Pro Plan brand dog food, so it’s fitting for Purina to partner with this distinguished kennel club.”

Well that’s great prestige for Purina, having the last five Best in Show winners being fed Purina Pro brand dog food, BUT how is it for the dogs? Let’s get into the meat (pun intended)of the issue.

I have looked at the Purina Pro brand formulas before, but now that the snobs at Westminster picked them as their official Pet Food sponsor let’s take another look to see if there has been any improvements… after all these top breeders wouldn’t feed there dogs crap, or would they?

The first formula I looked at was the SPECIALIZED NUTRITION Performance Formula

For Hardworking and Highly Active Dogs of All Life Stages.

Here is the ingredients list from Purina’s site.

Chicken, corn gluten meal, brewers rice, animal fat preserved with mixed-tocopherols (form of Vitamin E), poultry by-product meal (natural source of glucosamine), whole grain corn, corn germ meal, fish meal (natural source of glucosamine), animal digest, fish oil, dried egg product, salt, calcium carbonate, potassium chloride, calcium phosphate, Vitamin E supplement, choline chloride, L-Lysine monohydrochloride, L-ascorbyl-2-polyphosphate (source of Vitamin C), zinc sulfate, ferrous sulfate, manganese sulfate, niacin, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.

So what can we learn about this formula from the ingredients list? We want to pay close attention to all listed ingredients up to the first mentioned fat ingredient, because these should be the major ingredients in the formula… notice I say should be.

First ingredient is Chicken, which you would think would be a good thing, after all they even mention it on their website “Real Chicken is the #1 ingredient”, but those that have read our books, or other post about dog food formulas, know that any named meat, unless it is in the meal form, is up to 80% water when added to the formula.

When this formula is processed into a dry dog food, the chicken, by weight will only be at most 20% of what it was when added to the batch… so this means that the Chicken will not be a major player when determining what this formula really is.

The 2nd ingredient is corn gluten meal, Corn is a difficult to digest grain of little value in dog food, other than it cost less than a higher quality ingredient, plus it is also commonly associated with allergy problems. corn gluten meal is the remains of corn after most of the nutritious have been removed.

Because this is a meal based product, that has little moisture, we can determine after looking at the rest of the major ingredients, that this is the primary ingredient for this formula.

But lets keep going with the next ingredient which is brewers rice… Brewers rice is a low quality grain and byproduct, so this doesn’t add much of value to this formula.

Now we come to the fat ingredient, which is listed as animal fat… those that have followed my rants on poor dog food ingredients, know that this is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. If they wanted to add value to the formula, they should of used Chicken fat, but they choose to use a cheaper very low quality ingredient.

Now here is another indication of a poor dog food, the next ingredient is poultry by-product meal… so their first real attempted to add a meat meal to this formula and they add poultry by-product, which you’ll remember from our last post consists of the ground, rendered, clean parts of slaughtered poultry carcass, including necks, beak, feet undeveloped eggs and intestines, exclusive of feathers, “except in such amounts as may occur unavoidably in good processing practice…. it’s just more crap.

They follow this up with some more corn based ingredients, which verifies this is a corn based formula, which is not what you want for your dog, and we wouldn’t need to go any further, except there are a few more ingredients we need to talk about.

The next one I want to talk about is Animal Digest which is a common ingredient used in pet foods. As defined by the AAFCO, it is material which results from chemical and/or enzymatic hydrolysis of clean and undecomposed animal tissue. The animal tissues used shall be exclusive of hair, horns, teeth, hooves and feathers, except in such trace amounts as might occur unavoidably in good factory practice and shall be suitable for animal feed.

A cooked-down broth made from specified or unspecified parts of animals (depending on the type of digest used). If the source is unspecified (e.g. “Animal” or “Poultry”, the animals used can be obtained from any source, so there is no control over quality.

The last one we’ll talk about is menadione sodium bisulfite complex (source of Vitamin K activity)… the use of synthetic vitamin K, a substance linked to liver problems and that is progressively being removed from better quality products.

I looked at many more of the Pro Plan formulas, and most follow this same pattern of low quality ingredients, so why would the Westminster Kennel Club pick Purina for their pet food sponsor? You think it might have something to do with this?

Purina last year unveiled the Purina Event Center, a $15 million, 84,000-square-foot indoor dog show facility at Gray Summit, Mo., where six WestminsterBest in Show winners, along with their owners and handlers, participated in the Grand Opening.

It should be no surprise to any real dog parent, that this is all about the money, and has very little to do with the dogs. The problem is that the prestige of these types of events, along with the miss-leading dog food commercials that they run and sponsor, are basically convincing dog parents that don’t know better that this crap is good for their dogs.

After all they said it right in their joint press release “Many Westminster champions – including the last five Best in Show winners – have been fed Purina Pro Plan brand dog food” They never follow up and tell you how long the dogs live, or what their quality of life might be after they are done pimping them out for stud services.

Listen, we are not going to be able to compete with the TV time that these organizations have, so we need to do it the NEW MEDIA WAY… share this post with everyone you know… pass it around and talk about it. We need to spread the word on facebook, Twitter and other social media sites.

If the people in the Middle East, with all the restrictions of a restrictive government, can spread the word using social media sites, then why can’t we do an even better job here in America?

Unless we force these companies into financial pain, they will not stop miss-leading the pet owners, and the pet owners will never learn the difference, so it is up to all of us Pet Parents to bring this to light… we have a duty to our dogs and cats, to stop these lies.

The only question now is will you take the time to spread the word? All it take is a few seconds… hit the facebook like button, tweet it, dig it, re-post it… it’s not that hard and if we reach just one pet parent that didn’t know, and they are now more aware of what they are feeding there pets… that will be a start!

Sorry for the rant… this just pisses me off, if you can’t tell!