Part 2 – IAMS Launches Two New Holistic Natural Recipes


Image by Steve-h via Flickr

Yesterday we reviewed IAMS new Sensitive Naturals formula and today we are going to breakdown the other newly released formula called Simple and Natural.

This is a chicken based formula as you can see from the ingredients list taken from IAMS site.

Chicken, Chicken Meal, Brewers Rice, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Chicken Flavor, Dried Beet Pulp, Dried Egg Product, Potassium Chloride, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Monosodium Phosphate, Salt, Dried Apple Pomace, Dried Carrots, DL-Methionine, Dried Peas, Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Dried Spinach, Dried Tomatoes, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Calcium Carbonate, Vitamin E Supplement, Brewers Dried Yeast, Beta-Carotene, Rosemary Extract.

Looks like IAMS is listening to the public and at least with this formula has got some things right.

Even though the first ingredient chicken is 80% water and once the food is processed would not deserve the number one listing IAMS did follow it up with Chicken Meal… Unlike the Sensitive Naturals formula, which they tried to pass off as a fish product, the Simple and Natural does have Chicken as a major ingredent in the formula.

The only real negative I can list about this one is Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fiber, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fiber is required. We would also prefer to see the use of whole eggs rather than egg product in the food.

All and all this is a pretty good formula and I hope it is an indication that IAMS is at least getting the message that we dog parents want better quality food.