IAMS Launches Two New Holistic Natural Recipes

While IAMS does not have a track record of living up to what they would like dog parents to believe is quality dog food, we thought we would give them another chance and look at their two new holistic formulas released today.

Here is an insert from their press release;

Sensitive Naturals and Simple & Natural. These two new products join IAMS Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.

The IAMS Sensitive Naturals recipe is designed with ocean fish as the first ingredient and is for dogs with ingredient sensitivities, which affects up to 25 percent of all dogs. IAMS Simple & Natural is made for dogs with chicken as the first ingredient for 100 percent nutrition and zero percent filler. New IAMS Sensitive Naturals uses fish as the primary ingredient (haddock, cod and flounder) for a source of high-quality protein not typically found in dog food, whereas IAMS Simple & Natural has real chicken as its primary ingredient.

Today we will first look at the Sensitive Naturals formula and see how it stacks up…
Ocean Fish, Brewers Rice, Ground Whole Grain Sorghum, Fish Meal (source of fish oil), Ground Whole Grain Barley, Animal Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Dried Beet Pulp, Fish Digest, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride,Salt, Dried Apple Pomace, Dried Carrots, Dried Peas, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Dried Spinach, Dried Tomatoes, Choline Chloride, DL-Methionine, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Calcium Carbonate, Vitamin E Supplement, Beta-Carotene, Rosemary Extract.
While IAMS says in their press release that this fish formula is includes haddock, cod and flounder all that the ingredient list says is “Ocean Fish” this could be any species of ocean fish and they show no proof that is is exclusively haddock, cod and flounder.
While Ocean fish is the first ingredient it is not a meal so it would be up to 80% water weight, making the next two ingredients Brewers Rice and ground whole grain sorghum the main ingredients for this product.
Brewers rice is a low quality grain and byproduct, Sorghum is decent quality grain.
The 4th ingredient is fish meal, but again no indication that the fish species are haddock, cod and flounder as stated in the press release… we would think that is they indeed were the species IAMS would go out of their way to have them listed as such.
Also if this was a fish formula the fish meal would be listed first or at the least 2nd after the Ocean fish.
While the dried vegetables listed look good, it would be nice if they were listed higher so that they would be more of a major part of the formula.
Also Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fiber, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fiber is required. We would also prefer to see the use of whole eggs rather than egg product in the food.
So while this IAMS formula is better than the ones they have that list meat by-products is still has a long way to go to be Holistic.
I will review the Simple and Natural formula tomorrow.